How Much Could Intel Save by Harnessing AI for Marketing?
Intel Corp (NASDAQ: INTC) is pushing meaningfully to the upside this morning following reports that the struggling chipmaker plans on outsourcing marketing to artificial intelligence (AI). The multinational has partnered with the Dublin headquartered Accenture Plc (NYSE: ACN) that plans on using AI to replace many of INTC’s marketing jobs. Intel’s move is reportedly a part of its broader commitment to lower costs and cruise swiftly toward profitability. At the time of writing, Intel shares are up some 23% versus their year-to-date low. Intel to save millions from using AI for marketing INTC is convinced that tapping into Accenture’s AI technology will help efficiently transform data into information, personalize customer experiences, and automate processes over time. The semiconductor behemoth hasn’t disclosed the kind of costs it expects to save from its team up with ACN – but it’s reasonable to assume that they’d be in the ballpark of hundreds of millions. W...