Apple's AI Woes: How a Perplexity Takeover Could Be the Game-Changer We've Been Waiting For
As June comes to a close and the impact of Apple's WWDC event starts to leave its mark, there's a lingering feeling surrounding Apple's AI approach. I've been using the iOS 26 developer beta on my iPhone for a couple of weeks now, and while it's still missing some of the upcoming Apple Intelligence features like Live Translation, it's clear (pun intended) that the primary focus of Apple's upcoming software updates is in the Liquid Glass redesign, not AI. Last week, top insider Mark Gurman reported that Apple execs had " held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI. " He followed up that report with an excellent edition of his Power On newsletter for Bloomberg that went into the nitty gritty of how Apple could afford to spend big bucks on an AI company, rather than rely on sorting out its internal turmoil to get the iPhone's AI up to speed. As a Perplexity Pro subscribe...