Study Unveils the Shocking Energy Cost of AI Answers
Whether it’s answering work emails or drafting wedding vows, generative artificial intelligence tools have become a trusty copilot in many people’s lives. But a growing body of research shows that for every problem AI solves, hidden environmental costs are racking up. Each word in an AI prompt is broken down into clusters of numbers called “token IDs” and sent to massive data centers — some larger than football fields — powered by coal or natural gas plants. There, stacks of large computers generate responses through dozens of rapid calculations. The whole process can take up to 10 times more energy to complete than a regular Google search, according to a frequently cited estimation by the Electric Power Research Institute. So, for each prompt you give AI, what’s the damage? To find out, researchers in Germany tested 14 large language model (LLM) AI systems by asking them both free-response and multiple-choice questions. Complex questions produced up to six times more c...